Wednesday, June 30, 2010

misplaced ad

Hi all see this. On one hand we speak of child obesity and doctors are constantly advising mothers to put a check on their children's diet, on the other hand the food manufacturers are overtly defiant of this . Great! What a show. Can be a great example of misplaced ads. When will we learn ?

Tuesday, June 29, 2010

NEED OF THE HOUR—SAVE INDIA


Did you hear the news? The CBI ( Central Bureau of Investigation) has recently unearthed a series of scams in AICTE( All India Council of Technical Education) , the Medical Council of India; and the Railway Recruitment  Board examinations.
Well the bells of alarm are ringing loud and clear. Fiddling with a country’s core development sectors –Health, Education and Transport is no joke. People it seems have taken everything for granted. Some of the reasons they have cited are –the insistence of state governments on state-level recruitment process, rampant cheating and under table dealings in professional examinations, political influence and quite obviously misconduct and fraudulent activities in regulatory agencies. The report says that even army is not free. Widespread corruption in the recruitment process; illegal approvals to institutions, and hospitals, are some of the  very common modus operandi.
To speak the truth, carrying out research and survey is not enough. Merely performing a customary check up  and publishing them will only raise a few eyebrows, but wont shake us from the deep slumber, a feel-good feeling – “ that all is well “ we are all in. It has become imperative and as the situation demands , to nip in the bud. The report provides only a glimpse of the problem that plagues our society, starting from the grassroots level. One who is recruited through corrupt processes, rises high in the job by resorting to all sorts of crooked means  and he keeps this tradition in continuum by handing over the baton to his juniors. No doubt the government offices are now filled with dishonest officials who with their lackadaisical attitude are tainting the image  of the country.  These corrupted bugs in the government chairs have severely affected the development of the country, as they have barred talented, meritorious and deserving fresher’s from getting recruited.
The backbone of a society and thus the whole country depends on the development of education, communication safety and security, and health. If these sectors become the puppets of the corrupt and undeserving officials , it can be well imagined that the doomsday is not far away. Most frightening fact is that the monitoring authorities are themselves involved in this affair.
So WHAT IS THE NEED OF THE HOUR? A multi-level checking so as to prevent any misconduct; a very strict monitoring system; very strict appraisal system for the government employees based on performance; strict punishment for all those who are corrupt; proper information flow for the citizens, as to where to go incase he/she feels that he is being harassed to pay bribe; an aware and conscious citizen who wakes up to the long term consequences  of corruption, has the gut feeling to say “NO” to corruption, and an equally cooperative government; more administrative and judicial power to ACB( Anti-Corruption Bureau), as many a times the state governments refuses permission  to prosecute top government officials , thus tacitly supporting corruption. Therefore ACB becomes mostly restricted to investigate disproportional assets  cases and making surprise checks. It should not merely remain a paper tiger. And yes the media , last but not least ,should play a more responsible and constructive role.

Tuesday, June 1, 2010

The Brand Gap

Check out this SlideShare Presentation: